FARAZ ALI
LONDON, UNITED KINGDOM 07903913381

PROFILE

A highly motivated and results-driven sales professional with a proven track record of exceeding targets and delivering top performance. Possesses strong negotiation, relationship-building and problem-solving skills, with the ability to engage senior stakeholders and drive revenue growth. A confident communicator who thrives in fast-paced, competitive environments. Having moved from property into enterprise tech sales at Snowflake, now bringing the same work rate to large strategic accounts, using deep research and AI to open doors and build pipeline.

EMPLOYMENT HISTORY

Sales Development Representative at Snowflake, London

November 2025 — Present
  • Driving meetings, sales qualified opportunities (SQOs) and revenue across target enterprise accounts in EMEA by setting and leading discovery calls, and qualifying use cases with the right personas
  • Researching each account from the inside to uncover genuine business pains, and building a strong point of view that aligns them with the Snowflake solutions that deliver the results they need
  • Identifying the champion in every account, the person who owns and feels the pain, and reaching them through a multi-channel approach across phone, email and LinkedIn, tailored to their business priorities and personal goals
  • Working closely with Account Managers, Solution Engineers and Marketing to turn first conversations into qualified opportunities, and sharing what works with the wider team

Key Achievements:

  • No.1 in EMEA for Outbound Activity – In a single quarter I made over 6,000 calls, the most of anyone in EMEA and almost three times the second-placed rep, who made just over 2,000.
  • Pipeline Generation – I generate seven figures in pipeline every quarter. Key accounts I have opened include a FTSE 100 energy major, a global telecoms provider and two aerospace leaders.
  • Built an AI Prospecting Tool – I built an application with Claude that pulls in multiple data sets and APIs to flag buying signals from accounts likely to be exploring Snowflake. It grades my 200+ accounts so I know who to contact first and finds the champion in each one, cutting the time spent on research so more of my day goes into outreach and creating opportunities.
  • Breaking into a FTSE 100 Energy Major – Starting with no relationship, I secured a first meeting with their VP IT. This became a $500k opportunity, the largest I have generated.
  • Net-new at a Global Telecoms Provider – I uncovered and qualified a new opportunity with their Principal Innovation & AI Strategy Lead.
  • Live Demo at AWS Summit – I got talking to a group at the event without knowing they were executive directors from a global online travel company. I qualified them on the spot and ran a live demo of a hotel use case on Snowflake, which led to real interest from their side.

Senior Move Consultant at Foxtons, Chiswick

March 2022 — March 2025
  • Growing Foxtons' local market share by proactively closing and acquiring new Vendors and Landlords
  • Understanding the unique needs of each client and adapting Foxtons values to deliver the results they require
  • Created new and innovative techniques in utilising the companies data base to achieve maximum business potential, went on to train the entire sales floor with my newly found concepts
  • Acting as a 360° sales consultant, handling complex objections catered to individuals, overcoming market uncertainties to seek opportunities, and mastered negotiations for a premium fee in the property market

Key Achievements:

  • Top Sales Consultant – Through consistent hard work, making over 100 calls almost every day, I have been consistently ranked as a top performer, securing multiple No.1 finishes within the company.
  • Promoted Twice in Two Years – After just six months in the business, I became the top salesperson on my floor. Outperforming my peers and even senior colleagues led to a promotion every year. Recognised for outstanding sales performance and leadership.
  • Award Winner – I have received multiple awards for my success in generating lettings business. I won the award for the most lettings instructions and most valuations every quarter, earning a place at multiple top-performers’ dinners and exclusive trips reserved for the best salespeople. At the Foxtons Annual Awards Ceremony, I won a trophy for securing over 250 lettings instructions—more than double the second-place figure of 120.
  • Leadership – Led multiple sales games across the entire sales floor to boost performance. This involved presenting to nearly 100 consultants, setting custom targets for each team, and driving engagement. Following my most recent game, we achieved a 40% increase in daily figures.

EDUCATION

GCSE, Greenford High School, London

English - 7, Math - 7, Science - 7-6, Spanish - 6

Uxbridge College

AAT - Merit LIBF - Merit